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Global Marketing Operations Management – Global Brand Consistency vs. Local...

I’ve been speaking with a number of our clients lately and I am hearing a common theme – “How do we manage the tension between global brand consistency and local relevance?” Most Brands run numerous...

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Global Marketing Operations – Embrace The Chaos, Then Tame It

Global Marketing Operations And Car Shopping – The Chaos I recently bought a new car – a decision that excited me, and drained me.  To help with this major purchase, I consulted a number of resources,...

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50 Shades of ________; Color Perception in the Global Market

We all know that to successfully establish your company’s global footprint, you need to localize your web presence. However, what many fail to realize is that doing it right goes beyond simply...

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Coca-Cola: Global Marketing Done Right

With over $497 billion spent on advertising in 2012 and a predicted 4.1 percent increase for 2013, as reported by ZenithOptimedia, global marketing is on the rise and potential is emerging for brands...

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Unlocking Global Social Potential in Asia

Asia, home to 278 million Facebook users is embracing social media but the continent still has large amounts of untapped population. North American growth rates for Facebook have slowed so going...

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